Beginner

New to Google ads. Need to understand the platform from scratch. In our hands-on Google Ads courses, you’ll get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google.

We’ll cover setting up and managing a successful campaign, generating leads and sales, tracking conversions to maximize results while saving money, and more.

In this introductory Google Ads course, participants will learn the skills they need to get up and running in Google Ads. The course will cover hands-on in Google Ads to learn account setup, keyword strategies, ad copy creation, conversion tracking, and techniques to succeed with Google Ads.

Creating a Google Ads account

• First Steps: install tracking for conversion goals y

• Determine what to track as a call: lead form, sales, etc

• Create 1st Campaign

• Create ad groups

• Create ad copies

• Layer audiences

• Target Location

• Create a negative keyword list