Background

This site was getting almost no traffic, despite being registered in late 2018. The owner had spent a great amount of time on the site creating appealing content but decided to try PPC due to no instant gratification from their SEO efforts.

PPC Audit

The first thing we always do is perform a clean audit on the site and campaign accounts to see discover or find any holdbacks in structure, keyword targeting, page, and ad copies, etc.

This site had spent over $22K on ads with about $3K in sales giving them a negative ROI.

Campaign Structure

For campaign structure which is the backbone of any successful campaigns set up, we always like to see what keywords and products potential customers are searching for in high volume and develop strategies for quick traffic flow and sales.

PPC Strategy & Execution

Here’s How our campaigns looked like:

Shopping Ads (listing on google shopping network)

Display Ads

Youtube Awareness Ads

Dynamic Search Ads

Responsive Text Search Ads

Retargeting Campaigns

PPC Results

10x increase in Sales

Takeaways

This was only 2 months of PPC work and this site had a ton more potential to grow targeted traffic with low overall CPA.

In the next 3 months, we began researching some high-volume keywords that focused on driving awareness. This site is set up for domination in the niche!

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Easy Wins Analysis

Scale best-selling products with high search volume to maximize conversions and sales.

Keywords Analysis

We researched and implemented new keywords that were low-hanging fruits for their target products, this improved sales by 42% within 2 weeks.