Take The Google Ads Mastery Quiz With Instant Scoring & ResultsTest Your Knowledge Google Ads Mastery Quiz Widget 🎯 Google Ads Mastery Quiz (50 Questions) Test your knowledge across core concepts, campaign types, bidding, and optimization! Part 1: Core Concepts & Structure 1. What are the three main components of the Google Ads structure, from largest to smallest? Account, Campaign, Keyword Ad, Ad Group, Campaign Account, Campaign, Ad Group Budget, Campaign, Ad 2. What is the formula for calculating Ad Rank? Quality Score / Max Bid Max Bid x Landing Page Experience Max Bid x Quality Score (and other auction-time factors) Click-Through Rate (CTR) + Max Bid 3. What does a high Quality Score primarily indicate? The advertiser has a large budget. The ad, keywords, and landing page are highly relevant to the user's search query. The ad will always rank at position 1. The advertiser is using an automated bidding strategy. 4. What is the maximum number of ad extensions that can show for a single query and device? Unlimited One (the highest ranking one) Four Two 5. Which of the following is NOT one of the core principles of Google Ads? Relevance Control Exclusivity Results 6. In a standard Search campaign, where is the location and language targeting set? At the Ad level At the Ad Group level At the Campaign level At the Account level 7. Which metric is used to measure the percentage of people who clicked on your ad after seeing it? Conversion Rate Impression Share Click-Through Rate (CTR) Cost-Per-Click (CPC) 8. The purpose of using a negative keyword is to: Lower your Max Bid. Prevent your ad from showing for irrelevant searches. Force your ad to show at the bottom of the page. Target a broader audience. 9. What is the core benefit of using Responsive Search Ads (RSAs)? They only show on mobile devices. Google's machine learning combines headlines and descriptions to create the most relevant ad for a search query. They allow you to manually write one perfect ad copy. They only show for exact match keywords. 10. The Display Network is primarily used for which marketing objective? Driving conversions from high-intent searches. Building brand awareness and reaching a broad audience. Promoting local store visits. Running Shopping campaigns. Part 2: Campaign Types 11. Which campaign type is best suited for showcasing product images, prices, and merchant names directly in the search results? Dynamic Search Ads Video Campaigns Shopping Campaigns Display Campaigns 12. What is the primary use case for a Performance Max (PMax) campaign? Targeting a single keyword on the Search Network. Creating highly customized ads for the Display Network. Accessing all of the Google Ads inventory (Search, Display, YouTube, Gmail, Maps, Discover) from a single campaign. Running an A/B test on landing pages. 13. What is the maximum duration for a skippable in-stream video ad on YouTube? 6 seconds 15 seconds 30 seconds There is no technical limit, but shorter ads (under 3 minutes) perform best. 14. Which type of campaign automatically generates ad headlines based on the content of your website? Smart Campaigns Dynamic Search Ads (DSA) App Campaigns Search Campaigns using RSAs 15. A "Discovery campaign" is primarily designed to reach users who are: Actively searching for a solution. Watching specific YouTube videos. Browsing their Google feeds (YouTube, Gmail, Discover). Using Google Maps to find a location. 16. If your primary business goal is to generate phone calls to a local business, which campaign goal is most appropriate? Website traffic Leads Product and brand consideration Brand awareness and reach 17. Which campaign type simplifies campaign creation by using automation to manage bidding, targeting, and ad creation? Search Campaigns Video Campaigns Smart Campaigns App Campaigns 18. The primary purpose of an App Campaign is to: Drive traffic to a mobile-optimized website. Increase app installs, engagement, or in-app conversions. Promote a business's app exclusively on the Google Display Network. Collect user feedback about an app. 19. What is a key difference between Standard Shopping campaigns and Performance Max campaigns with a product feed? Shopping campaigns are only for services, PMax is for products. PMax only shows on YouTube, Shopping shows everywhere. Shopping campaigns allow granular control over keyword exclusions and product groups; PMax relies heavily on machine learning across all channels. Shopping campaigns use text ads, PMax uses image ads. 20. Which ad format is a non-skippable video ad, 15 seconds or less, typically used to reach a large audience and build awareness? Skippable in-stream ad Outstream ad Bumper ad TrueView for Action Part 3: Bidding and Budgeting 21. Which automated bidding strategy is designed to get the most conversion value within your specified Return On Ad Spend (ROAS) target? Maximize Clicks Target CPA Target ROAS Maximize Conversions 22. What happens if your campaign budget is $100 and Google spends $120 on a single day? Your account is immediately suspended. You are charged $100, and the remaining $20 is covered by Google. You are only charged a maximum of $200 for the month (your average daily budget × days in the month), so the overage is balanced out. You are charged the full $120, and your daily budget limit is increased to $120. 23. If your goal is visibility and you want to ensure your ad appears on the top of the page, which bidding strategy is best? Target CPA Target Impression Share Maximize Clicks Enhanced CPC (ECPC) 24. When should you use Manual CPC bidding? When you have a massive budget and need volume. When you require granular, manual control over bidding for every keyword/ad group, often for testing or highly specific campaigns. When running a Performance Max campaign. When optimizing for conversion value. 25. The Cost-Per-Acquisition (CPA) metric represents: The cost of a single click on your ad. The average cost of getting one conversion. The cost to acquire 1,000 impressions. The total cost of a campaign divided by the number of clicks. 26. What is the 'Bidding Strategy' setting for a campaign primarily used to control? Which locations your ad will show in. How you compete in the ad auction to achieve a business goal (e.g., clicks, conversions, visibility). The daily budget limit. The scheduling of your ads. 27. What is the advantage of using Enhanced CPC (ECPC) over Manual CPC? It ignores your Max Bid completely. It automatically adjusts your manual bids up or down based on the likelihood of a conversion. It only works on the Display Network. It allows you to bid on competitor keywords. 28. Your campaign has a goal of Maximize Conversions. You are budget-constrained. Which metric should you monitor most closely to determine if the campaign is efficient? Impressions Cost-per-Conversion (CPA) Quality Score Impression Share Lost to Rank 29. What does setting a Bid Cap do when using the Maximize Clicks bidding strategy? It ensures your ad is always shown in position 1. It sets a limit on your daily budget. It ensures your bids will not exceed a maximum CPC amount you specify. It tells Google to spend more aggressively. 30. If you set your Target ROAS to 500%, it means you expect to earn: $5 in revenue for every $1 spent. $500 in revenue for every $1 spent. $1 in revenue for every $5 spent. $500 in profit for every $1 spent. Part 4: Keywords and Ad Copy 31. Which keyword match type is denoted by the syntax [keyword] and requires the user's search query to be nearly identical to the keyword? Broad Match Phrase Match Exact Match Broad Match Modifier (BMM) 32. Which keyword match type offers the broadest reach and uses machine learning to match your ads to relevant searches that are not specifically listed as keywords? Phrase Match Broad Match Exact Match Negative Match 33. In a Responsive Search Ad (RSA), what is the maximum number of headlines you can provide? 3 8 15 30 34. What is the character limit for a single headline in a standard Text Ad (or RSA headline)? 15 characters 25 characters 30 characters 90 characters 35. The primary purpose of adding Path fields (Display Path) to a text ad is to: Act as the final landing page URL. Give the user an idea of where they will land (a visually appealing, vanity URL). Define the tracking template. Automatically generate a call extension. 36. What is an important best practice for improving your Ad Strength score in Responsive Search Ads? Only pinning the first headline. Providing unique, unpinned headlines and descriptions that include relevant keywords. Using the same text for all headlines. Targeting only one location. 37. The process of continuously adding irrelevant search terms as negative keywords is essential for optimizing which keyword match type(s)? Exact Match only Broad Match and Phrase Match Negative Match only All match types, equally 38. Which ad extension is most appropriate for a business that wants to highlight specific pages of its website, like "Hours" or "Pricing," under the main ad text? Callout Extensions Structured Snippet Extensions Sitelink Extensions Lead Form Extensions 39. To use Customer Match as an audience targeting option, what data must you upload to Google Ads? Customer's social media profile links. A list of customer data (e.g., email addresses, phone numbers). Customer's purchase history from a competitor. A list of keywords the customer searched. 40. What is the maximum number of description lines you can include in a standard Text Ad (or RSA)? 1 2 3 4 Part 5: Measurement and Optimization 41. What is the most accurate definition of Conversion Rate in Google Ads? The total number of clicks divided by the total number of conversions. The number of impressions divided by the number of clicks. The percentage of clicks that result in a conversion. The total ad spend divided by the number of conversions. 42. The term Attribution Model refers to: The process of connecting a keyword to a specific ad. The rule that determines which touchpoint (click or ad interaction) gets credit for a conversion. The method of setting your daily budget. The type of reporting you use (e.g., daily or weekly). 43. Which Attribution Model gives all the credit for a conversion to the very first ad interaction a customer had? Last Click Attribution Linear Attribution Time Decay Attribution First Click Attribution 44. What does the metric Search Impression Share (Imp. Share) represent? The number of impressions your ad received. The percentage of times your ad was shown compared to the total number of times it could have been shown in your target location and network. The average position of your ad on the search results page. The percentage of clicks lost due to a low Quality Score. 45. Which report helps you understand the exact search terms that triggered your ad, even if they aren't your exact keywords? Auction Insights Report Search Terms Report Keyword Planner Quality Score Report 46. How often should you ideally review and update your negative keyword list? Once a year Only when a campaign is performing poorly Never, the initial list is enough Regularly (e.g., weekly or monthly, depending on search volume) 47. What is the primary benefit of linking your Google Ads account to Google Analytics 4 (GA4)? It lets you write longer ad descriptions. It allows you to import conversions, audience data, and view Google Ads campaign data within GA4. It automatically creates a new campaign. It lowers your CPC. 48. If your Impression Share Lost to Rank is very high, the most effective optimization to focus on is likely: Improving Quality Score (relevance, landing page) and/or increasing bids. Expanding your geographic targeting. Changing from an automated bid strategy to Manual CPC. Decreasing your daily budget. 49. The Auction Insights Report allows you to compare your performance with: Your past campaign data. Industry benchmarks and average CPCs. Other advertisers who are participating in the same auctions as you. Organic search rankings. 50. What is the key purpose of running an Ad Variation (A/B Test) in Google Ads? To test two different landing page URLs at the same time. To see which campaign type performs better (e.g., Search vs. Display). To systematically test small changes to your ad copy (e.g., a call-to-action) to see which drives better results. To compare two different conversion actions. Submit Quiz & See Your Score!
